Responsible consumption

We believe that the pleasure of enjoying a good drink should always be accompanied by responsibility. Conscious consumption is an essential part of our identity, reflecting the respect we have for our consumers, for wine culture, and for society as a whole.

Wine in Moderation

As part of this commitment, we have joined the international Wine in Moderation program, an initiative of the wine industry that promotes responsible consumption worldwide. This program provides tools and information based on scientific evidence, both for industry professionals and consumers, with the aim of presenting wine in a balanced way and inspiring a healthy, positive, and convivial lifestyle.

Science has been an essential pillar of the program from the outset, ensuring that all communication is clear, up-to-date, and well-founded.

Digital communication aimed at people over the age of 18

In our daily lives, we adopt concrete practices that reflect this commitment: all our digital communication is directed exclusively at adults (over 18 years of age), and in all materials—digital or offline—we include the message “Be responsible. Drink in moderation,” promoting moderation as part of a more conscious consumption experience.

Respect for diversity

We base all our communication on respect for diversity and individual sensitivities. We avoid content involving controversial topics such as politics, religion, gender identity, or body image, and we reject any form of stereotyping, discrimination, or offensive language.

We believe that ethical communication is essential to cultivating a relationship of trust with those who follow us.