At Aveleda, we believe the pleasure of a good glass of wine should always go hand in hand with responsibility. Conscious consumption is part of who we are and reflects the respect we have for our consumers and for wine culture.

Wine in Moderation

As part of our commitment to responsible drinking, we are members of the Wine in Moderation program, an international initiative that promotes balanced consumption and a healthy lifestyle. This program provides science-based information for both industry professionals and consumers, with the aim of presenting wine responsibly and encouraging a positive, convivial way of life.

Digital communication aimed at adults 18+

We follow concrete practices to ensure responsibility in our communication. All of our digital communication is exclusively directed at adults (18+), and in all our materials, both digital and offline, we include the message: “Be responsible. Drink in moderation.” In this way, we promote moderation as part of a mindful drinking experience.

Respect for diversity

At Aveleda, our communication is guided by respect for diversity and individual sensitivities. We avoid content related to controversial topics such as politics, religion, gender identity, or body image, and reject any form of stereotyping, discrimination, or offensive language. We believe ethical communication is essential to building a relationship of trust with those who follow us.